What is account based marketing?

What is account based marketing?

Account based marketing has been around a long time with bigger corporations. Now, with the availability of specialist software, some small and medium size businesses are able to follow suit....
How has the marketing mix changed?

How has the marketing mix changed?

Marketers today still need to use the marketing mix; but need to think of it in different ways; not only has it become more customer centric as a mix but there have been significant changes in the mix which impact the role of B2B marketers. Hear about these and other...
Is event marketing important?

Is event marketing important?

If you’re in B2B marketing or working with B2B marketers, you will undoubtedly have run events.  Listen to Simon Hall talk about why events marketing is important, where they become really critical to your marketing mix and some key considerations in implementing...
How do I acquire new customers?

How do I acquire new customers?

Acquisition continues to be one of the biggest challenges for B2B marketers. Hear Simon Hall discuss key drivers of acquisition marketing; as well as discussing key tips and ideas in getting started with your acquisition marketing efforts. How do I acquire new...