Global Thought Leader: Brand Management

Philippe Jourdan is a globally recognized thought leader and consultant on Brand Management and is a highly published author and conference speaker

Philippe Jourdan is a professor of marketing and applied scientist in the measurement and management of brand equity. His books, papers and consulting products are in use across hundreds of leading brands across the world. Philippe regularly consults with leading clients on issues such as “New consumptions habits”, “Brands in the digital era”, “Brand and economics globalization”, “Has national brand a meaning?”, “How to manage a luxury brand?”, “Brands: communication’s new challenges”, “New brands’ uses?”, “Can modern distribution do without brands?”, “Brand equity in Finance”, and “Optimization of brand portfolios”