Practice Leader Marketing

Sylvain Cariou

Sylvain has over 10 years of strategic and management consulting experience.

Client Focus

  • He has managed numerous projects in the B2C and B2B sectors, covering all aspects of marketing, from branding, product innovation to retail experience
  • He has also successfully managed many operation optimisation projects
  • Sylvain has devised and implemented several innovative consulting methods covering consumer intelligence (segmentation, needs, behaviour, lifetime value, sales funnel) and its implementation (marketing spending efficiency, loyalty programs, product and services innovation, and rebranding)
  • Before joining his successful boutique, Sylvain spent 2 years at Ubisoft, a leader in the game industry, managing the development of online activities and 10 years with IGA (a leading strategy and organisation consulting firm)
  • Sylvain graduated from Ecole Polytechnique, Telecom Paris and has a Executive MBA from Essec
  • He speaks French and English fluently.