RecycleSmart

ICG Affiliate Giorgio Baracchi is the CEO and co-founder of an incentive program that educates residents about recycling and rewards households for correctly recycling their everyday waste.

Using the web, social media and traditional communication vehicles, RecycleSmart aims to illustrate the positive social, economic and environmental benefits of recycling. Reducing the amount of waste in landfill will decrease waste management costs and reduce the community’s carbon footprint, as well as facilitating more efficient resource allocation for councils.

RecycleSmart recognises that education and community engagement is key to delivering its promise. For this reason, the organisation invests in social media and innovative communication mediums to inform the public about recycling in an entertaining, informative and interactive way. Feedback is given to residents on how to improve recycling through personalised communications, and advice on recycling techniques and tips are provided on the website and through social media in the form of videos and posts.

The rewards in the incentive scheme are redeemable in some of Australia’s best retailers. The most dedicated and passionate recyclers can earn super rewards of up to $1000 on a regular basis by participating in recycling competitions and other initiatives.

Last month Lane Cove Council agreed to launch a trial of the program in Riverview, Sydney. A healthy sign up rate and positive and constructive community engagement indicate an encouraging start to this project. RecycleSmart aims to collaborate with more councils and partners in the near future.

To find out more visit www.recyclesmart.com.au and www.facebook.com/RecycleSmartAustralia or email Giorgio at [email protected].