Product Description
37 slides
The CCS 002 (Certified Case Study) on CBA Daily IQ is a document containing information rich slides which comprehensively describe the CBA Daily IQ case study and is certified by ICG to be based on publicly and externally sourced information only.
CCS’s are a unique intellectual property for clients wanting to be across the latest developments in their industry. It comprises 37 pages of PowerPoint slides that contain:
- CBA Daily IQ definition: an analytic tool (delivered as an iPad app) that gives SMEs important insights about customers
- Case study description, including background information and key insights
- Mystery shopping experience, describing the real life experience of approaching CBA through the main channels and understanding the Daily IQ proposition
- Relevant media extracts regarding the launch of CBA Daily IQ, including some quotes from the press
- Certification by ICG that all information is verified as accurate at time of publication and no information was obtained as part of any engagement ICG may or may not have with CBA
- CCS 002 is a companion resource to our monthly global periodical The Insights Review (TIR), deeper full dives on a specific topic – our Knowledge Area Reviews (KARs), and our unique highly distilled synthesis of the newest thinking in an industry, sub sector or function – Domain Knowledge Scans (DKSs).
