Product Description
106 slides
What is this report?
- ICG’s 32nd Knowledge Area Review (KAR®), covering the Evolution of Indirect Ancillary Revenue and Profitability for Travel and Tourism Related Businesses
- 106 pages (samples attached) of in-depth information, drawing on the best public-domain thinking and practice globally from consulting firms, academics and others
- Created by a global team with many years of collective experience
- Priced at US$7,500 (plus any applicable taxes) per organization for an unlimited internal global license
- Published in May 2016.
What questions does it answer?
- How much do travel and tourism businesses make by selling ancillary services? How is this revenue split?
- Which kind of business models are prevalent?
- How do loyalty programs improve cash flow through increasing leverage of their customer information and brand?
- What are emergent ancillary offerings, at the time of booking, before the journey, in-journey and post-journey?
- What are the emergent selling channels and platforms for promoting and selling ancillary revenue?
Why buy it?
Learn the potential for new ancillary services in the travel and tourism industry:
- How industry segments are learning from each other and transferring practices;
- The role of loyalty programs in driving profitability;
- The successes to date, and key learnings about customers and their take-up;
- The new era of revenue management and travel bundling thanks to improvements in data capture and analytics as well as interactions available from mobile devices and social platforms;
- What is coming next from incumbents and disruptors.
Where can I buy it?
- From your local ICG professional or office
- From the lead author Giorgio Baracchi (Sydney, Australia – [email protected])
- Or by following the links above.
Immediate access and full-use licence: USD2,000 local – USD7,500 global.
